Production exceeds the real needs of people. New technologies which can produce more in a shorter time are coming into existence. Companies, by means of massive advertising support the sale of their products and customers, who are under constant pressure, buy things they do not need. Printing industry is not an exception. However, there is a segment which could at least partially slow down the process and to adjust the production to the real needs of the customer.

We are aware of the risks resulting from the overconsumption and production of waste in our society. There is a massive discussion going on about how necessary it is to replace fossil fuels in the production with more environment friendly resources. Some measures, more ecological, have already been taken. The production of unnecessary waste still has not been stopped. We keep producing things which are not used for anything by anybody.

Company managers want to make maximal use of new fast manufacturing technologies. People thus become slaves of products which surround them. They are also the target for producers who force to buy everything technologies can make.

Made-to-measure solutions

Development of digital press is a trend which may help cut down the overproduction. Besides the print with variable data, it is especially cost efficiency that persuades managers to go this way.

There is one more way how to face the above-mentioned problems in printing. It is an individual segment of printing called PRINT MANAGEMENT. It has been used throughout the world for several years and it is slowly establishing in Central European countries.

PRINT MANAGEMENT includes companies, which provide clients with the production of the whole range of printed matter without owning any printing technologies.

Printing is conducted by an optimized selection of the suppliers (producers). They also offer high added value service, such as counselling for technical specification of the printing matter according to the purpose. It means that no new artificial needs of clients arise. Customer needs are considered, and the purpose is met by means of effective and creative printing. The number of producers, which is already high, is not getting higher, but the companies cooperate with their partners and use accessible technologies and capacities.

Print management – focus on detail

Market research and high-quality processes are other fields, which are important to the PRINT MANAGENET companies. They often offer additional services to printing. These include graphics, taking photos, editing, storage, distribution, shipping or educational programmes in these fields. They do not invest in production technologies. They invest in people, the skills, personal development, market research and high-quality processes.

Considering the benefits offered to customers as well as to the whole society, PRINT MANAGEMENT has the potential to become an influential segment in printing industry. Will it succeed in it?