Printed materials as part of your content strategy
Creating useful content for their potential and current customers is becoming an increasingly common thing for companies around the world. A survey conducted by the Content Marketing Institute says that about a third of companies in the world invest more than one hundred thousand dollars a year in the content marketing. Content can take many forms, not only articles in blogs, but also e-books, videos and podcasts. However, a lot of companies do not forget about printed materials such as magazines and brochures in their content strategy.
Are you thinking of publishing of first book? Don’t forget about marketing
A lot of less experienced authors or first-time authors devote all their time to creating the content of the book. Then, there is little energy left for the days and weeks shortly before and after their book has been released. This is exactly the time in which it is determined whether the book will actually be a success. However, there are benefits of book marketing. If you are not a well-known person who has already attracted a large number of readers, you need to start looking for them. Optimally, even before your book is published.
