Bulk in Paper
The basic physical properties of paper include grammage, thickness, density and bulkiness. Density and thickness are two of the basic macroscopic properties of paper structure. Since the basis weight affects all…
Long Grain or Short Grain Paper, How to Decide?
Writing has a very important place in human history. With the discovery and development of paper, the momentum of civilization increased, knowledge and experience began to spread rapidly across the globe,…
Printed materials as part of your content strategy
Creating useful content for their potential and current customers is becoming an increasingly common thing for companies around the world. A survey conducted by the Content Marketing Institute says that about a third of companies in the world invest more than one hundred thousand dollars a year in the content marketing. Content can take many forms, not only articles in blogs, but also e-books, videos and podcasts. However, a lot of companies do not forget about printed materials such as magazines and brochures in their content strategy.
Are you thinking of publishing of first book? Don’t forget about marketing
A lot of less experienced authors or first-time authors devote all their time to creating the content of the book. Then, there is little energy left for the days and weeks shortly before and after their book has been released. This is exactly the time in which it is determined whether the book will actually be a success. However, there are benefits of book marketing. If you are not a well-known person who has already attracted a large number of readers, you need to start looking for them. Optimally, even before your book is published.
Prestigious Book Awards, Part 3: Nobel Prize in Literature
The Nobel Prize in Literature is an impatiently awaited annual event. It is not only the selection of an author and a work that matters, but also a reflection of a…
A Look into the history and present of the printed newspaper
Can you guess how long the history of newspapers and magazines is? Yes, you have hit the bull’s eye. That was roughly two thousand years ago. Although the printing press itself…
Brochures and catalogues why are they worthwhile and how to process them
Online marketing is experiencing its golden era. If you’re not on the internet, you don’t exist. However, the offline world should not be forgotten either. Tangible marketing materials in the form…
Suitable paper – a basis for a creative printed product
It is true that each paper has a creative potential and thanks to an original idea or a special processing technique it may become part of numerous interesting products. Some papers…
