Creating useful content for their potential and current customers is becoming an increasingly common thing for companies around the world. A survey conducted by the Content Marketing Institute says that about a third of companies in the world invest more than one hundred thousand dollars a year in the content marketing. Content can take many forms, not only articles in blogs, but also e-books, videos and podcasts. However, a lot of companies do not forget about printed materials such as magazines and brochures in their content strategy.

Each company is an individual living organism. Its life expectancy depends on firm basis and on the depth and extensity of the mission it was created for. There can be either…

In business, there are at least three main roles – the owner (the entrepreneur), the manager (the boss), the expert (the professional). Especially at the period of setting up a business…

Are you looking for someone for a management position in you company? You can either hire a full-time manager or an interim manager. What are the pros and cons of an…

What are the advantages of hiring outside companies which perform services necessary to run a business? Which business fields can be outsourced? Using services of outside suppliers is called outsourcing. The…